Services
Whitepapers That Demonstrate Authority and Unlock Sales Momentum
Translate product insight and market context into whitepapers that drive qualified pipeline and support late-stage sales conversations. Thrive with a content asset that empowers demand gen, sales, and product marketing teams to deliver commercial impact—not surface-level content.
- Attract high-intent leads
- Support mid- to late-stage sales
- Position your brand as a market authority
Why Most Whitepapers Fail to Influence the Buying Process
Vague positioning with no strategic narrative
Most whitepapers skim the surface. They don’t articulate a clear point of view or align with the buyer’s context.
Overly long and structurally flat
Buyers don’t need 5,000 words—they need clarity. Without structure, even good insight gets lost.
Too much theory, not enough application
Whitepapers that talk around problems without addressing real use cases or outcomes feel academic, not actionable.
Built for marketing metrics, not revenue motion
Content created to fill a calendar—or rank on Google—rarely supports sales conversations or enables internal champions.
Does this sound like you?
- I have no idea how to write copy that converts.
- I want to communicate my story but I can’t put it into words.
- I want copy to reflect my business’ personality.
- I just simply don’t have the time to create copy.
What You Get: Strategy-Led Whitepapers That Drive Buyer Engagement and Revenue Impact
I develop whitepapers designed to function as high-leverage assets across your GTM strategy—whether you’re focused on demand gen, sales enablement, or product marketing. Here’s what you can expect:
Build trust with both technical and business stakeholders
Backed by credible insight and structured to resonate across the buying committee.
Support sales in mid- to late-stage conversations
Equip reps with content that reinforces your value proposition, answers objections, and helps buyers build internal alignment.
Generate and qualify high-intent leads when gated
Serve as a valuable lead magnet that attracts prospects actively researching your solution category.
Fuel additional content across your GTM channels
Repurpose core insights into blog posts, nurture sequences, sales collateral, and social content for extended value.
What’s Included
Every whitepaper is delivered through a clear, collaborative process—designed to minimize lift for your internal team and maximize commercial value.
Deliverables List
Discovery & Alignment Call
We align on your audience, funnel stage, GTM goals, and messaging gaps—so the asset serves a clear strategic purpose.
Research & Narrative Development
I dive into your product, positioning, and market context to craft a clear, authoritative narrative tailored to your buyers.
1x Strategy-Led Whitepaper (2,500–4,000 words)
Structured for clarity and impact—designed to educate, enable, and drive forward your GTM motion.
Up to Two Rounds of Revisions
Refinements based on your team’s feedback to ensure alignment with brand voice, technical accuracy, and commercial intent.
Final Delivery in Your Preferred Format
Polished, ready-to-publish copy delivered via Google Docs, Notion, or PDF—plus optional repurposing recommendations for blog, email, and sales use.
