About Harry

After a degree, a sales job overseas, two different teaching positions in two different countries and a wealth of experience working in digital agencies, I’m still the same duffer…except when it comes to copywriting.

To put it simply, I help businesses generate and convert leads by writing tailored and strategic copy.

If you’re on my page, then I’m assuming you’ll be struggling with one, some or all of the below:
  • You can’t find the right words for your brand messaging
  • You’re not comfortable in your writing ability
  • You have no idea how to optimise your copy or website pages for conversions
  • You don’t have the time to write copy that sells
  • Your business offers tremendous value but you have no idea how to communicate it succinctly

Since 2020 the digital realm has become even more competitive. Businesses across all industries are investing heavily to get their voices heard above the crowd and draw customers to their brand.

In the online world your copywriting is your voice.

If you want to generate more leads and conversions then your message must be unique and delivered in the right way.

This is what I do and this is how I do it…

An insight into my approach

I follow my own dogma and it stems from understanding consumer psychology. Copy should focus on the target market’s needs, desires and struggles, using rapport-building techniques to pull them closer to your brand.

I do all of the above and more.

At the beginning of every project, I always make a huge effort to learn about my clients’ business and their consumers. Why? Because when you neglect your customers’ pain points, that’s when the revolving doors start spinning.

After this preliminary stage, I align the copy with your target market to create a compelling message that resonates with them.

Identify and target customer pain points

Your customers have a problem(s) and you’re the problem solver. Identifying the problem shows that you understand their struggles. Targeting them creates an emotional need to purchase your solution.

Gear everything towards persuasion

Evoking an understanding of the struggles your customers face creates empathy, an important quality that primes copy for persuasion.

Optimise copy for conversions

Website layout, call to actions, use of testimonials, persuasion tactics, credibility enhancers… these are all crucial to attracting, retaining and securing more leads.

Use emotional triggers

People buy on emotion, not logic. Once I’ve identified your customers’ biggest pain points, I’ll target the emotion that will make your prospects take action.

Communicate value in your product/service

To make your offer really compelling, you need to know when to offer your solution, how to present it and how exactly it’s going to impact your customers.

Adopt the right tone of voice

Your brand personality must be evoked and conveyed in a way that will resonate with your target market. Doing so will make your business both distinguishable and unique, contributing to more leads.
Fenton Civils
Bow Financial Services
Private Chauffeur Scotland
Barnaby Cecil
Scots Accident Claims

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Private Chauffeur Scotland

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