#1 speciality
But do you struggle to find the right words? Are you not sure how to optimise your pages for conversions?
Or is it hard to find the right tone of voice?
I’m a big fan of consumer psychology and I use it in my copy to instil trust, build rapport and transform prospects into paying customers.
But do you find writing sales emails and letters a daunting task? After all, you have less than a couple of seconds to hook your readers’ attention.
Then you have to keep them engaged throughout the meat of your copy. And then you have to persuade them that your solution is the right fit for them. Tricky right?
With my approach, I target and agitate their pain points whilst drawing attention to the value you offer. It’s all about persuasion and it’s a delicate process.
It can bolster your SEO rankings, communicate value, strengthen client relationships and essentially get more coming through the front door.
My blogs do all of the above and more.
I write copy for ambitious businesses looking to outgrow their competition. If you follow me on LinkedIn you’ll know I talk a lot about persuasion, empathy and rapport.
This is for a reason, mainly stemming from one unyielding belief I have about my industry – copy that ignores psychology is as dead as a doornail.
That’s my take on copywriting anyway. It’s done wonders for my clients and it will for you as well.
At the end of the day, your website is built for a specific purpose and it’s my job to ensure that it’s optimised to fulfilling your objectives. Whether it’s more sales, more sign ups or even just making it more user friendly, I’ll listen to your goals and tailor a strategy based on your needs.
“Harry is great to work with. Captures the brief, asks the right questions, and takes a really thoughtful approach. He has SEO at the top of his mind, as well as the need to write compelling, engaging, informative copy that moves people from A to B. He’s also open to developing his knowledge and always keen to act on feedback to get the right result. I would recommend him but I don’t want him to get too busy!!”
Faith Liversedge – Marketing Consultant
“Harry has now worked on several copywriting projects for me and my company, ranging from website content to blog posts. Each time I have been very pleased with the quality of his work and his love for content writing. Harry is very responsive and gets the job done on time. I would highly recommend Harry and his services and I shall be using him again very soon.”
Robert Kirk – Owner of SEO Builder & Citations Builder
“Simply the best content writer I have worked with. Being an SEO I need a quality content writer that is competent in writing website copy. Harry is a former SEO himself and blends well written content with SEO fundamentals. Harry’s biggest strength is his ability to write content that converts. Some of our a/b split landing page tests has shown Harry’s conversion techniques have improved conversion rates by up to 50%. Timely, knowledgeable and very fairly priced, we can’t recommend Harry enough.”
Struan Baird Co-founder of MV Luxury Travel & Braw Agency
“After years of trying to find the right people for our internet marketing team, I was given Harrys contact details by a mutual friend who suggested that I use Harry for our copywriting and blogs. Harry has now taken over all of our copywriting and blog posts after proving from the beginning that he understood what we were looking for and how he can improve on that (in which he did). Harry’s done a fantastic job in improving the quality of content on our website as well as all of the web pages. We would highly recommend Harry’s services!”
Derek Lamont, Company Owner at HiF Kitchens
“Harry is blessed with an exceptional attention to detail whilst being a proven creative who excels at copywriting across multiple topics, with a solid grounding in SEO and conversion principals that are applied to the content he authors. Very easy to work with as well!”
Ian Daniels, Head of Digital, Yard Digital
