Edinburgh Copywriter

I generate and convert leads through the written word.
Website Copy
Landing Pages

Sales Emails

Blogs

#1 speciality

Website Copy

First impressions are important, so you need to make them count with stellar copy.

But do you struggle to find the right words? Are you not sure how to optimise your pages for conversions? 

Or is it hard to find the right tone of voice?

I’m a big fan of consumer psychology and I use it in my copy to instil trust, build rapport and transform prospects into paying customers.

Sales Copy

There’s only one goal here: maximise sales on your product or service.

But do you find writing sales emails and letters a daunting task? After all, you have less than a couple of seconds to hook your readers’ attention. 

Then you have to keep them engaged throughout the meat of your copy. And then you have to persuade them that your solution is the right fit for them. Tricky right?

With my approach, I target and agitate their pain points whilst drawing attention to the value you offer. It’s all about persuasion and it’s a delicate process.

Blogs

Your blog can be the strongest pillar on your website.
 

It can bolster your SEO rankings, communicate value, strengthen client relationships and essentially get more coming through the front door.

My blogs do all of the above and more.

My approach as a copywriter

Based in Edinburgh, I’m a freelance copywriter who writes for ambitious businesses looking to outgrow their competition. If you follow me on LinkedIn you’ll know I talk a lot about persuasion, empathy and rapport. 

This is for a reason, mainly stemming from one unyielding belief I have about my industry – copy that ignores psychology is as dead as a doornail.

That’s my take on copywriting anyway. It’s done wonders for my clients in and it will for you as well.

What to expect when you hire me as your copywriter

A powerful brand identity

Your tone of voice and brand personality plays a crucial role in separating you from your competitors. I will learn everything important about your businesses to create a compelling brand voice that resonates with your target market.

More leads & more conversions

Your copy will be methodical, focused and accurate. Everything is about tapping into consumer psychology to maximise your pages for conversions.

More time to focus on your business

I do all the heavy lifting so you can divert all of your attention to growing your business.

Conversion Optimised

At the end of the day, your website is built for a specific purpose and it’s my job to ensure that it’s optimised to fulfilling your objectives. Whether it’s more sales, more sign ups or even just making it more user friendly, I’m a copywriter who’ll listen to your goals and tailor a strategy based on your needs.

Direction & strategy

I look at the bigger picture by looking at where you are now, where you want to be and how you’re going to get there. Throughout the entire project, the copy will be aligned to achieving your long term objectives.

Collaborative Editing

I have a 100% client satisfaction record and it’s my priority to keep it that way. When I send you the first draft, I’ll listen attentively to your thoughts and feedback to make sure the final draft hits the bullseye.

The final say

Although I will provide my professional opinion, you are the client and you determine what gets the green light.

What they say about me

Iona

“Harry is one of the best copywriters I have ever worked with. He has a solid onboarding process and you can clearly see he spent a lot of time finding the best formula to getting the most relevant information from his clients.

He spends a lot of time learning about your business and target audiences and uses this knowledge to produce highly valuable content that delivers results. He is just very good at what he does.”

Iona Dragomir – Digital Marketing Specialist

Paul Cottam

“Harry is a joy. And a brilliant, fastidious, meticulous writer. I commissioned him to research and write numerous pages for the Spinal Injuries Association’s new website. He delivered that on deadline and his copy was sparkling clean and perfect for online.

He’d also sent out surveys to our key experts before he interviewed them and ensured he got a trenchant grasp of the subject. My colleagues were delighted with his approach and there were few amends to make to the final product.

He’s also superb value for money and is perfectly happy to take on feedback and suggestions. You couldn’t ask for more. I’d hire Harry again in a shot (and suggest you do too!)Spinal Injuries Association. ”

Paul Cottam – Digital Communications Consultant

Digital Communications Consultant

“Harry helped me draft and finetune messaging for a new fundraising platform. He took time to understand the business goals, and he has a structured approach to copywriting.

From gathering the right information, thinking through the best options as a team, and developing the drafts, I enjoyed working with

Harry and I would recommend him to others who may be looking for help to draft compelling messages.”

Chafik Abdellaoui -MintyMoov founder

“Harry makes it easier for us to communicate to our customers and prospects.

He takes technical, industry and product information and turns it into concise messaging that helps businesses understand how we can help them.”

Daniel Hughes – Marketing Director PiPcall

“Harry is great to work with. Captures the brief, asks the right questions, and takes a really thoughtful approach. He has SEO at the top of his mind, as well as the need to write compelling, engaging, informative copy that moves people from A to B. He’s also open to developing his knowledge and always keen to act on feedback to get the right result. I would recommend him but I don’t want him to get too busy!!”

Faith Liversedge – Marketing Consultant

“Harry has now worked on several copywriting projects for me and my company, ranging from website content to blog posts. Each time I have been very pleased with the quality of his work and his love for content writing. Harry is a very responsive copywriter and gets the job done on time. I would highly recommend Harry and his services and I shall be using him again very soon.”

Robert Kirk – Owner of SEO Builder & Citations Builder

“Simply the best copywriter I have worked with. Being an SEO I need a quality content writer that is competent in writing website copy. Harry is a former SEO himself and blends well written content with SEO fundamentals. Harry’s biggest strength is his ability to write content that converts. Some of our a/b split landing page tests has shown Harry’s conversion techniques have improved conversion rates by up to 50%.

Timely, knowledgeable and very fairly priced, we can’t recommend Harry enough.”

Struan Baird
Co-founder of MV Luxury Travel & Braw Agency

“After years of trying to find the right people for our internet marketing team, I was given Harrys contact details by a mutual friend who suggested that I use Harry for our copywriting and blogs. Harry has now taken over all of our copywriting and blog posts after proving from the beginning that he understood what we were looking for and how he can improve on that (in which he did). Harry’s done a fantastic job in improving the quality of content on our website as well as all of the web pages. We would highly recommend Harry’s services!”

Derek Lamont, Company Owner at HiF Kitchens

“Harry is blessed with an exceptional attention to detail whilst being a proven creative who excels at copywriting across multiple topics, with a solid grounding in SEO and conversion principals that are applied to the content he authors. Very easy to work with as well!”

Ian Daniels, Head of Digital, Yard Digital

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