Redis Labs
Blogs | Ebooks | Landing Pages
Who are Redis Labs?
Redis ltd is a private computer software company that provides one of the most powerful NoSQL databases in the world. Companies that use their star product, Redis Enterprise, include Instagram, Uber, Airbnb, Shopify, Twitter, Slack, and Robinhood.
Work
- 30+ blogs
- 40+ copy assets (landing pages, social media posts, sales emails)
- 5 whitepapers
- 5 ebooks
Overview
Being in such a jargon-rich industry, Redis was looking for a copywriter who was able to unpack complex terminologies and translate them into a language that is both human and understandable.
Their copy needed a revamp – one that would instill brand personality whilst communicating the value they provide.
I’m not a data scientist but I know how to research, I know how to collaborate with specialists, and I know how to translate jargon in a way that piques the reader’s curiosity. And that’s what I did.
Over multiple projects, I worked closely with different data experts on numerous ebooks and whitepapers. I would first carry out my own research to gain background knowledge of the topic to then sync with the specialists to ensure that the brand image, the tonality, and the translation of jargon were on point.
We successfully launched over 10 ebooks and whitepapers together.
‘Harry is a skilled writer and I was happy to work with him on my team!’
“Harry initially joined us to work on a specific blog project aimed at developers. Working with a technical expert, Harry did a great job creating interesting how-to blogs that developers could follow to create their own applications. From there, we brought him on for more and more projects until he was writing e-books, promotional copy, blogs, and more for Redis.
During that time, he was always eager to take on new challenges, even if they involved diving into deeply technical material. His writing was always high quality, and he was able to adapt to fit our voice and style. Most importantly, he created assets that could resonate with developers, which is a tricky audience to reach.”
Gavin Cahill, Redis
Interested in finding out more about my services?
- Grow your brand name with compelling content
- Generate more leads, more conversions, and more money
- Use the right messaging to attract more clients
