Position²Case Study
Who are Position²?
Industry: Marketing
Company Evaluation: $150 million
Position² is a leading digital marketing company that offers a comprehensive suite of integrated solutions to drive success for businesses across diverse industries. With a focus on delivering measurable results and fostering meaningful customer engagement, Position² empowers its clients to navigate the complex digital landscape and achieve their growth objectives.
Problem
Position² required SEO-optimized content that would rank on Google, engage readers, and generate traffic.
Approach
Working closely with all members of the team, I took the time to understand the pain points of their target market whilst identifying the tone of voice and brand persona they wanted to project through the copy.
I then carried out a content GAP analysis to identify the most relevant and achievable keywords to rank for in the series of blogs that I would create for them.
Output
- 10 blogs
Results
+ 300% increase increase in organic traffic – previous posts were significantly lower in page views and engagement.
+ 1 guest post approved for Search Engine Land
‘…my experience working with him has been fantastic!’
I brought on Harry as a freelancer copywriter to support one of my client’s content development efforts, and my experience working with him has been fantastic!
He’s easy to work with, diligent, savvy with B2B copywriting and has a solid understanding of writing for SEO optimization. Overall, my team and I have been very happy with his work thus far, and I can certainly recommend his copywriting services.
Dave deCourcelle, Startup Marketing Leader
Interested in finding out more about my services?
- Grow your brand name with compelling content
- Generate more leads, more conversions, and more money
- Use the right messaging to attract more clients
