Consumers are more likely to switch off when reading about unfamiliar topics, so maintaining engagement was a priority. The copy was signposted in the form of FAQs to address prospects’ most pressing questions and to provide quick and easy information about the service. Moreover, the benefits were broken down into smaller nuggets of copy to allow visitors to gloss over them and instantly understand the value of each service.
Minimal use of jargon with punchy sentences to succinctly explain each service and the role it plays in SEO. The avoidance of long sentence structures was deliberate to encourage engagement.
Since going live, SEO Builder has been growing in leaps and bounds. Despite the pandemic, the agency is en route to reaching a personal milestone of a six figure profit by the end of the financial year in April 2021.