CASE STUDY

Private Chauffeur Scotland

The Background

Private Chauffeur Scotland are a reputable full-service Scottish Tour company. They coordinate tailor-made luxury holidays across Scotland’s most visited destinations, ranging from historic castles to whisky distilleries through to the world’s most iconic golf courses. Their objective is to provide guests with an unforgettable holiday experience that’s personalised to their taste.

The Problem

Private Chauffeur Scotland required a full copy makeover on their website.

They wanted the copy to match Scotland’s enchanting and mystical aura whilst conveying a profound element of luxury on each tour. The copy had to capture the imagination and instil an emotional connection with the target market.

The Solution

Create an emotional connection with readers by eliciting important details of each tour to vividly illustrate a magical experience.

Copy

Detailed and metaphorical, with an emphasis on prestige and luxury to resonate with the target market.

Result

Despite the pandemic, Private Chauffeur Scotland are experiencing a constant churn of enquiries and bookings for late 2021. Since the copy has gone live, Private Chauffeur Scotland have generated over £450,000 in revenue and £100,00 in profit.

What they say about me

“Harry is great to work with. Captures the brief, asks the right questions, and takes a really thoughtful approach. He has SEO at the top of his mind, as well as the need to write compelling, engaging, informative copy that moves people from A to B. He’s also open to developing his knowledge and always keen to act on feedback to get the right result. I would recommend him but I don’t want him to get too busy!!”

Faith Liversedge – Marketing Consultant

“Harry has now worked on several copywriting projects for me and my company, ranging from website content to blog posts. Each time I have been very pleased with the quality of his work and his love for content writing. Harry is very responsive and gets the job done on time. I would highly recommend Harry and his services and I shall be using him again very soon.”

Robert Kirk – Owner of SEO Builder & Citations Builder

“Simply the best content writer I have worked with. Being an SEO I need a quality content writer that is competent in writing website copy. Harry is a former SEO himself and blends well written content with SEO fundamentals. Harry’s biggest strength is his ability to write content that converts. Some of our a/b split landing page tests has shown Harry’s conversion techniques have improved conversion rates by up to 50%. Timely, knowledgeable and very fairly priced, we can’t recommend Harry enough.”

Struan Baird Co-founder of MV Luxury Travel & Braw Agency

“After years of trying to find the right people for our internet marketing team, I was given Harrys contact details by a mutual friend who suggested that I use Harry for our copywriting and blogs. Harry has now taken over all of our copywriting and blog posts after proving from the beginning that he understood what we were looking for and how he can improve on that (in which he did). Harry’s done a fantastic job in improving the quality of content on our website as well as all of the web pages. We would highly recommend Harry’s services!”

Derek Lamont, Company Owner at HiF Kitchens

“Harry is blessed with an exceptional attention to detail whilst being a proven creative who excels at copywriting across multiple topics, with a solid grounding in SEO and conversion principals that are applied to the content he authors. Very easy to work with as well!”

Ian Daniels, Head of Digital, Yard Digital

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