It was decided that PiPcall should be labelled as ‘The Portable Business Line.’ This was an easy concept for prospects to understand because it instantly communicates PiPcall’s versatility compared to traditional business phone systems.
Skimmable and easy to digest. It was important to break everything down into bite-sized chunks to encourage engagement whilst quickly communicating the benefits of using PiPcall. Calls to action were strategically sprinkled throughout the page to help visitors navigate the website.
The approach was to target customer pain points to elicit an emotional response. Once achieved, the solution (PiPcall) would then be introduced along with its benefits and a clear call to action to take visitors to their landing page.
17% conversion rate from cold emailing campaign.