The Background

PiPcall is a telecoms technology company that designs, builds, markets and sells mobile-led telecoms solutions for business. PiPcall has designed and built a business telecoms platform with associated apps that provide multiple phones on mobile devices – whether personal or business owned. All calls are made over high quality dedicated mobile voice networks.

They give businesses the ability to adopt a more agile and flexible business communications system through a range of products all based on their ‘phone-in-a-phone’ approach.

The Problem

  1. The main issue was to clearly define what PiPcall is to users and to then explain their benefits without giving the impression that they are a softphone.
  2. Once clarifying its identity, each service page on the website needed to be re-written to describe what PiPcall is whilst optimising everything for conversions.
  3. Required a cold emailing campaign designed to generate leads and raise awareness of the product.

The Solution


It was decided that PiPcall should be labelled as ‘The Portable Business Line.’ This was an easy concept for prospects to understand because it instantly communicates PiPcall’s versatility compared to traditional business phone systems.


Skimmable and easy to digest. It was important to break everything down into bite-sized chunks to encourage engagement whilst quickly communicating the benefits of using PiPcall. Calls to action were strategically sprinkled throughout the page to help visitors navigate the website.

Email campaign

The approach was to target customer pain points to elicit an emotional response. Once achieved, the solution (PiPcall) would then be introduced along with its benefits and a clear call to action to take visitors to their landing page.


17% conversion rate from cold emailing campaign.

What they say about me

“Harry is great to work with. Captures the brief, asks the right questions, and takes a really thoughtful approach. He has SEO at the top of his mind, as well as the need to write compelling, engaging, informative copy that moves people from A to B. He’s also open to developing his knowledge and always keen to act on feedback to get the right result. I would recommend him but I don’t want him to get too busy!!”

Faith Liversedge – Marketing Consultant

“Harry has now worked on several copywriting projects for me and my company, ranging from website content to blog posts. Each time I have been very pleased with the quality of his work and his love for content writing. Harry is very responsive and gets the job done on time. I would highly recommend Harry and his services and I shall be using him again very soon.”

Robert Kirk – Owner of SEO Builder & Citations Builder

“Simply the best content writer I have worked with. Being an SEO I need a quality content writer that is competent in writing website copy. Harry is a former SEO himself and blends well written content with SEO fundamentals. Harry’s biggest strength is his ability to write content that converts. Some of our a/b split landing page tests has shown Harry’s conversion techniques have improved conversion rates by up to 50%. Timely, knowledgeable and very fairly priced, we can’t recommend Harry enough.”

Struan Baird Co-founder of MV Luxury Travel & Braw Agency

“After years of trying to find the right people for our internet marketing team, I was given Harrys contact details by a mutual friend who suggested that I use Harry for our copywriting and blogs. Harry has now taken over all of our copywriting and blog posts after proving from the beginning that he understood what we were looking for and how he can improve on that (in which he did). Harry’s done a fantastic job in improving the quality of content on our website as well as all of the web pages. We would highly recommend Harry’s services!”

Derek Lamont, Company Owner at HiF Kitchens

“Harry is blessed with an exceptional attention to detail whilst being a proven creative who excels at copywriting across multiple topics, with a solid grounding in SEO and conversion principals that are applied to the content he authors. Very easy to work with as well!”

Ian Daniels, Head of Digital, Yard Digital

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